OK. I spent so much time (and grant money) on assessment and made some good progress, I thought. So, why didn’t many people come to the conference presentations? The articles were dutifully written and published and I was even chosen as a somewhat expert on the subject to speak recently—–so why are we not doing more with assessment? Why is it not cool? Not “in”? Not fun? Could it just be that we can’t get beyond the word and the horrendous connotations that come with it? What can we call it then? What does it mean to learn and know in art? in anything really? What does learning look like? Why does it matter?